Case studies

Article type :

Case Studies

Collaboration by accommodation providers, heritage centres, event organisers and research services can help to ensure a genuine Scottish welcome for v...

Article type :

Case Studies

Maximillion talk about how their green approach helps them to cut down bills, and win new customers

Article type :

Case Studies

From modest beginnings that included singing groups, dance classes and film nights, KLEO was instrumental in planning, staging and establishing the Ki...

Article type :

Case Studies

Find out how the Orkney Tourism Group is using market intelligence to improve the quality of Orkney as a destination.

Article type :

Case Studies

A Community organisation in the Outer Hebrides is rolling out a project to provide a unique genealogy project resource for people with Hebridean roots...

Article type :

Case Studies

Find out how Rob Tamburrini uses online resources to research his family tree and discover more about his Scottish heritage.

Article type :

Case Studies

Partnership working and a dedication to the customer experience has seen the TweedLove cycling festival grow its reach and reputation.

Article type :

Case Studies

Find out how Pete and Heather Ritchie used local produce and visitor feedback to expand their business.

Article type :

Case Studies

The Titan Crane, which was used to build passenger liners and battleships including the QE2 and HMS Hood at the renowned John Brown???s Shipyard, is pro...

Article type :

Case Studies

Find out how Ticket To Ride have used visitor feedback to provide a quality visitor experience.

Article type :

Case Studies

Learn how the Vanderplaat family from Canada made contact with a specialist tour operator in Scotland which assisted them with a memorable journey of ...

Article type :

Case Studies

Find out how the The Philiphaugh Estate and Salmon Viewing Centre are using technology to improve their visitor experience.

Article type :

Case Studies

1999 saw the first ever Orkney Homecoming taking place, in celebration of the island???s historical connections with the Hudson???s Bay Company in Manitob...

Article type :

Case Studies

Scotia Roots, who offer a genealogy research service and bespoke tours for visitors researching their Scottish ancestors, have gained real business be...

Article type :

Case Studies

The National Mining Museum Scotland receives regular requests from people researching their family history who have discovered connections to the Scot...

Article type :

Case Studies

Learn how the Timespan project in Helmsdale is using digital technology to create a Clearances trail which is attracting visitors from around the glob...

Article type :

Case Studies

Andrew Johnson from Camera Obscura and World of Illusions talks about the importance of using visitor feedback.

Article type :

Case Studies

Auchindrain Township Museum uses visitor feedback to develop new experiences, and uses Facebook to talk to their customers directly.

Article type :

Case Studies

A commitment to sustainability, five-star accommodation and the natural beauty of the Isle of Harris sees Blue Reef Cottages providing an authentic an...

Article type :

Case Studies

Thanks to Absolute Escapes' tailored walking holidays and tours, a wide range of customers are experiencing many of the UK and Ireland's most beautifu...

Article type :

Case Studies

Cat???s Whiskers Tours, who offer bespoke guided tours around Scotland,add value for ancestral groups by personalising the tour experience and providing...

Article type :

Case Studies

Find out how Mull Eagle Watch make use of social media to reach their customers, and win new ones.

Article type :

Case Studies

Find out from Experiencing Scotland how one unique venue is recognizing its assets and telling stories about its heritage through its food and drink o...

Article type :

Case Studies

Hidden Deeside Tours provide visitors with an opportunity to get off the beaten track and see the places behind the legends, in the company of local h...

Article type :

Case Studies

Why not try this useful way of sharing and discussing market intelligence with local businesses in your sector?

Article type :

Case Studies

Islay Birding talk about the how they've gone about becoming more sustainable tourism business, reducing their bills in the process.

Article type :

Case Studies

Lennoxlove book festival explored new markets in 2010, leading to the expansion of the festival with 2000 new customers.

Article type :

Case Studies

Mercat Tours talk about how they used visitor feedback to meet their varied customer needs, and offer a better visitor experience.

Article type :

Case Studies

Find out how Jackie Robertson uses twitter and visitor feedback to improve the visitor experience at the most remote pub in the country.

Article type :

Case Studies

Using social media, Wild Rose Escapes manage to reach new customers with specialist knowledge.

Article type :

Case Studies

Sailing to twenty-five destinations off Scotland's West Coast and in the Clyde Estuary, ferry operator Caledonian MacBrayne has recognised and welcome...

Article type :

Case Studies

Morton of Pitmilly talk about using technology to gather visitor feedback, and how it influences their business.

Article type :

Case Studies

Inverary Jail used new technology to bring its prisoner records to life, and gather valuable customer feedback in the process.

Article type :

Case Studies

Glamis Castle talk about how they used market research from VisitScotland to create a successful winter programme.

Article type :

Case Studies

Alvie and Dalraddy Estates use existing resources to create an authentic visitor experience.

Article type :

Case Studies

The largest black cab company in Edinburgh, Central Taxis, began offering driver-led tailored tours of the city in 2013. Since then, the service has g...

Article type :

Case Studies

Loch Earn Tourism Initiative has been busy building on twenty years of successfully promoting one of Scotland's most scenic natural heartlands

Article type :

Case Studies

Many visitors to the National Trust for Scotland???s Culloden Battlefield Visitor Centre are interested in their ancestral links to the clans involved ...

Article type :

Case Studies

Getting communities engaged in the Scottish Fisheries Museum events

Article type :

Case Studies

Hawick Heritage Hub, the Scottish Borders Archive and Local History Centre, has been using social media to great effect to drive interest in the area???...

Article type :

Case Studies

Fife Food Network???s ???Food from Fife??? initiative is now established as a reliable source of information about the Kingdom's quality food and drink.

Article type :

Case Studies

The Hay family show how improvements allowed the use of Duns Castle as a destination for wedding parties, and the surrounding properties for a holid...

Article type :

Case Studies

Find out how Duntrune House has developed ancestral tourism for its guests.

Article type :

Case Studies

Julian Cram talks about how local knowledge and partnership working helped him to create a new cycle route, and open up opportunities for Borders to...

Article type :

Case Studies

Steve Diamond shows us how he managed to reach customers passing through the area as part of long distance cycle routes.

Article type :

Case Studies

Bonny Shapira of Cisco Live shares an event case study highlighting the importance of teamwork, using technology and innovation, and engaging audience...

Article type :

Case Studies

Local Perthshire businesses worked together to provide a high quality food and drink experience at events and festivals.

Article type :

Case Studies

Experiencing Scotland talk about using local produce to create themed food that tells its own story.

Article type :

Case Studies

By identifying the importance of the ancestral tourism market to the Cathedral and working with key local organisations in the field, much more meanin...

Article type :

Case Studies

Working in partnership across local authority boundaries has led to a much more joined-up approach to ancestral tourism for local organisations in Abe...