In 2010, the Scottish Government published an extensive report about the importance of wildlife tourism to Scotland, The Economic Impact of Wildlife Tourism in Scotland. The report analyses the market and includes ideas and insights on how to develop this sector of tourism.
The full document is available from the Scottish Government
This guide uses insights from the report combined with a broad range of intelligence from our partners: Scottish Natural Heritage, Forestry Commission Scotland, Wild Scotland, Scottish Enterprise, Highlands and Islands Enterprise and VisitScotland. 2013 is the Year of Natural Scotland, so nature tourism is the focus of a national marketing campaign.
This gives Scottish tourism businesses a unique and compelling opportunity to develop new ideas, packages and collaborative ventures based around the wonderful abundant wildlife that we have in Scotland.
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