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Tourism Intelligence Scotland website

Privacy Policy

Tourism Intelligence Scotland is committed to protecting the privacy of its website users.

Any personal data or sensitive personal data provided by you to Tourism Intelligence Scotland (TIS) through your use of this website will be held and processed in accordance with the data protection principles set out in the Data Protection Act 1998 and the Directive on Privacy and Electronic Communication 2002 / 58 / EC  for the purposes of meeting the legitimate interests of the TIS partners – Scottish Enterprise (SE), Highlands and Islands Enterprise (HIE), VisitScotland (VS) and the Scottish Tourism Alliance (STA) hereafter referred to  as “us” or “we” or “TIS”.  

Tourism Intelligence Scotland is committed to protecting your privacy. Please read the following in order to learn more about TIS’s privacy policy and our information gathering and dissemination practices.

This policy only applies to this website. Third party websites which are linked to this website are not covered by this policy. If you have any queries concerning your personal information or any questions on our use of the information, please contact us on 0845 601 2454 or e mail

By visiting and using this website, you are agreeing to the terms of this policy.

For the purposes of the Data Protection Act 1998, the data controller is TIS.

What information do we collect?

We collect information directly from you in the following circumstances:

  • Registration - Some areas of this website may require you to be registered with us prior to access being made available to a particular area of the website. Our registration process involves providing us with your name, address, phone number and email address and other relevant information to your registration.  
  • Forms - The information you give us in our forms may include your name, postal address, e-mail address, phone number and your message to us.    
  • Events – Often, you will be required to enter into correspondence with us by phone, e-mail or otherwise in order to book a place at one of our events. We will require certain information about you such as contact details and billing information to process your booking.
  • Newsletters - You can register for email newsletters on this website. This is entirely optional and you may unsubscribe at any time.
  • Contests and surveys – Participation in contests and surveys on this website is entirely optional. Additional terms and conditions may apply to contests which will be notified to prospective applicants.

With regard to each of your visits to our site we may automatically collect the following information:
Technical information - This website keeps track of usage data, such as the source address that the page request is coming from (your IP address, domain name), date and time of the page request, the referring website (if any) and other parameters in the URL (for example search criteria). This information is stored in log files and is used for aggregated and statistical reporting but is not attributed to you as an individual.


A cookie is a piece of data stored on the user's computer tied to information about the user. The Tourism Intelligence Scotland website uses session cookies so no personal information is stored and once the user closes their browser, the cookie is deleted automatically.

We use cookies on our website because it allows us to track usage of our website, e.g. how many unique visitors has our site attracted, how often is each section being used.

What do we use your information for? 

We use information held about you in the following ways:

  • to provide you with the information and services that you request from us;
  • to provide you with information about other services that we offer that are similar to those that you have already enquired about;
  • to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you;
  • to notify you about changes to our services;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer; 
  • to administer our website and for internal operations, including  data analysis, testing, research, statistical and survey purposes;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • to keep our website safe and secure; and 
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.

What information do we share?

We may send information about you to other companies or people in the following situations:

  • Agents – TIS may share your information with advisors and tourism partners including appropriate associations and the Scottish Government. These agents may be given access to the personal information in order for them to perform their functions, but may not use it for any other purpose. This may also in certain circumstances involve the transfer of your information abroad; however, we will not transfer your information outside the European Economic Area without first ensuring that an adequate level of protection is in place.
  • Compliance with law - We will release personal information where we are required to by law or by the regulations and other rules (including auditing requirements) to which we are subject. We may also exchange information with other companies and organisations for the prevention and detection of crime, fraud protection and credit risk reduction.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our website. 

Storage of your information

All information you provide to us is stored on our secure servers.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Changes to this policy

We may edit this policy from time to time. If we make any substantial changes we will notify you by posting a prominent announcement on our website.

Your rights

You have the right to ask for a copy of the information held by us in our records in return for which we may charge a small fee. You also have the right to require us to correct any inaccuracies in your information.

You have the right to ask us not to process your information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing at any time by contacting us on: 0845 601 2454 or e mail