Scotia Roots, which offers a genealogy research service and bespoke tours for visitors researching their Scottish ancestors, has gained real business benefits from being part of VisitScotland’s Ancestral Tourism Welcome Scheme.
Scotia Roots provides genealogy investigations and information in response to family history enquiries as well as offering bespoke guided tours of sites relating to family research. Scotia Roots has helped many people from across the globe gain a deeper understanding of their ancestors.
Businesses can apply to use ancestral tourism branding from VisitScotland’s Ancestral Tourism Welcome Scheme. The Ancestral Tourism Scheme ensures that only those who are passionate and committed to meeting, or indeed exceeding, the needs of ancestral tourists are eligible to be part of the scheme, and able to display the branding on their promotional materials.
Scotia Roots operator said “Membership of the scheme is a fantastic selling point for us. When potential customers see the logo, it builds their confidence and provides reassurance that they will receive a high quality level of service and experience.
“We promote the scheme through our website and marketing materials. As part of our membership, we have a free ancestry listing on the VisitScotland website, which provides great exposure. When we receive enquiries we always ask where customers have heard about us, and an increasing number are finding us via the VisitScotland site.
“Marketing opportunities such as hyperlinks and e-newsletters, which we feature in as part of our membership, have also proven to be a very cost effective promotional channel. Our presence on AncestralScotland.com’s website, which is included in our membership, generates thousands of visits each year to our site, due to its high search engine ranking. This enables us to put our marketing message directly into the hands of many more potential visitors than we could through our own efforts.”
The Ancestral Tourism Welcome Scheme targets potential visitors of Scottish descent around the world including the US, Canada, Australia and New Zealand as well as across the UK.
Ancestral Tourism takes people on a truly personal journey, which is memorable, emotional and creates lasting, bonding relationships for tips and advice on how to make the most of this year round commercial opportunity visit the Tourism Intelligence Scotland Ancestral Tourism Guide.