With demand growing for bespoke walking holidays and tours, Absolute Escapes are reaching out to a wider international audience by allowing the customer to define exactly how their trip is structured.
Thanks to Absolute Escapes’ tailored walking holidays and tours, a wide range of customers are experiencing many of the UK and Ireland’s most beautiful and captivating trails. As demand has grown steadily, the company has introduced more routes and plan to reach out to European markets.
Based in Edinburgh, Absolute Escapes specialise in customised walking holidays across the UK and Ireland. They arrange everything for the trip in advance including food, accommodation and a range of assorted services, meaning that the customer can concentrate fully on enjoying their break.
This truly tailored package has helped Absolute Escapes secure a unique selling point within its sector. Their website remains key to the business, as this is where customers begin creating their holiday from scratch. A company consultant then contacts the customer with a personalised itinerary, and when the customer is happy with the proposal, Absolute Escapes then arranges and confirms everything needed for the bespoke trip, planned down to the last detail.
Trips offered continue to develop and improve based on both detailed customer comments and the firm’s own research. Absolute Escapes send their consultants to visit the trails offered, gaining first-hand knowledge of the sites and establishing relationships with local services which walkers may rely upon.
Hand-in-hand with quality of service is variety of experience. Alongside Absolute Escapes’ walking holidays, the firm’s scope is widened by a tailor-made travel provision that showcases the very best of Scotland’s scenery and culture. Self-drive and private guided options are offered. Under the website’s Cultural Scotland theme, customers can enjoy itineraries offering an authentic James Bond experience, including trips to Scotland’s numerous 007 locations and a chance to sample the spy’s favourite whisky in the distillery where it is made. This is coupled with other movie locations which form part of their Scotland on Screen tour, taking in backdrops featured in films including Chariots of Fire and the Harry Potter franchise.
By working with tourism authorities including VisitScotland and Edinburgh Tourism Action Group (ETAG), they have been able to widen their marketing activities, gather market intelligence and attend industry courses to supplement their knowledge.
As popularity continues to grow, they are aiming to add more and more walking routes and plans are in place to expand into new sites within mainland Europe. Andy Gabe, Absolute Escapes Director said;
“This is an inspired time for Absolute Escapes – and for all of Scottish tourism. We have the drive to showcase the very best Scotland and beyond has to offer visitors. Quality, variety and innovation are key to our success, and by sharing the feedback we gather – both positive and negative – with our partners, we’re helping progress and improve both our products and the standard of Scottish tourism as a whole.”
For a step by step guide to making the most of walking tourism download the Tourism Intelligence Scotland Guide to Walking Tourism.