Overseas travel from China has been growing quickly in the last few years. Much of this outbound travel goes to countries within Asia, but long-haul travel is increasing.
Most leisure travel takes place in groups, under the Approved Destination Status (ADS) regulations, but independent travel is becoming more common.
Touring famous sights and landmarks is the key activity on overseas holidays. Shopping is also very popular, and Chinese travellers will often economise on travel and accommodation in order to be able to spend on gifts and other purchases.
Find out more key facts and insight about China and how it might help your business via VisitScotland
China Market Stats and Research
China Business Toolkit