You are here: Home Develop your business Research Summaries Visitor attractions - experiences for generation Y consumers Back Visitor attractions - experiences for generation Y consumers Edinburgh Napier University has carried out new research into visitor attraction experiences, pricing and packaging for Generation Y consumers (aged between 18 and 30 years of age). The project: analyses the purchasing and consumption characteristics of Generation Y across a range of tourism, leisure and retail products identifies the implications for visitor attraction products and service provision provides strategies for the visitor attractions sector to aid with targeting and attracting the Generation Y consumer A key output is a ‘Top Ten’ list of tips for attracting and serving the Gen Y audience segment. Download reports Visitor Attractions Experiences for Generation Y – A consumer perspective Visitor Attractions Experiences for Generation Y - Pricing & Packaging