Main content area Let's make our country a safe bet for the world's adventure tourists Download Guide Adventure travel in Scotland View all guides Scotland's stunning landscapes provide the perfect backdrop for the adventure Travel market Scotland's stunning landscapes provide the perfect backdrop for the adventure Travel market – so much so that we attract visitors from all over the world. This Guide will provide you with the key information you need to make the most of the business opportunities surrounding the adventure travel market, including facts and figures, current and future trends, plus hints and tips on providing products and services to ensure you meet the needs of these adventurous visitors. According to VisitScotland’s Adventure Sports Research, Scotland fulfils and exceeds expectations for adventure holidaymakers Related links Wild Rose Escapes Adventure Tourism Register Develop your Business Customer insights Find out how to improve your visitor experience, and make the most of customer feedback News and events All the latest news and events from Tourism Intelligence Scotland There is a wide range of adventure tourism product throughout Scotland The most recent estimate suggests that there are over 350 adventure tourism businesses located across the country offering everything from wildlife safaris to rock climbing. A YouGov survey predicts that over the next three years we will see: A 70 per centincrease in participation in adventure travel A doubling of participation in either activity, ???off the beaten track or special interest holidays A trebling in the number of people taking either an adventure, eco-friendly/ethical or discovery holiday Looking at the domestic market: 30 per cent of adventure tourists come from London and the South East 23 per cent from Anglia and The Midlands 12 per cent from the South West and Wales 16 per cent from Yorkshire and the North East 11 per cent from the North West 9 per cent from Scotland itself The principal markets for Scotland are therefore found in the North and south East of England, with these combined markets representing over 50 per cent of the UK adventure tourism market. With demand for adventure holidays growing both in Scotland and abroad as visitors look for more varied and active travel experiences, adventure travel is set to become one of our fastest growing niche markets and businesses need to be prepared. This Guide provides hints and tips about the main trends affecting adventure tourism in Scotland and can help generate new ideas that will drive and grow your business. Want a printed version of the guide? Please email info@tourism-intelligence.co.uk or call us on 0845 601 2454. Download Guide link opens in a new window Intelligence guides View All Ancestral tourism in Scotland Ancestral tourism presents new and exciting year-round commercial opportunities, whatever the size, type and location of your business. Events, festivals and cultural tourism in Scotland The 'Winning Years' campaign provides a unique opportunity for all to celebrate and collaborate with others to develop the visitor experience. Wildlife tourism in Scotland This guide provides key intelligence as well as offering advice on how businesses can ensure that wildlife enthusiasts have the best experience possible. Sailing tourism in Scotland The guide highlights opportunities where tourism and sailing businesses can collaborate to capitalise on this growing market. Mountain biking tourism in Scotland With a predicted 30 per cent growth in mountain biking in Scotland over the next five years, now is the time to get involved. Food and drink experience in Scotland A must-read for tourism businesses in Scotland that have an interest in providing a food and drink offering for visitors Adventure travel in Scotland Get inspiration from the innovations of some of Scotland's top activity providers. Golf tourism in Scotland Highlights opportunities for tourism businesses, golf clubs and courses looking to get the most out of the visiting golfer market. Knowing our markets... Scotland's visitors This guide is an essential read for businesses who want to stay competitive and really understand the tourism markets in Scotland Scottish tourism in the future Up to date information on key trends and what they mean for your business going forward Walking tourism Walking Tourism is a great resource for businesses looking to seize the opportunities that the walking market can bring. Listening to our visitors Listening to our Visitors is a practical guide which includes some great tips on how to ask the right questions. Sustainable tourism business for dummies Sustainable businesses mean tourists will have an amazing country they can keep coming back to. Scotland's historic properties: visiting the future This guide provides practical tips on how our historic properties can exceed visitors' expectations