Main content area Let's make our country a safe bet for the world's adventure tourists Download Guide Adventure travel in Scotland View all guides Scotland's stunning landscapes provide the perfect backdrop for the adventure Travel market Scotland's stunning landscapes provide the perfect backdrop for the adventure Travel market – so much so that we attract visitors from all over the world. This Guide will provide you with the key information you need to make the most of the business opportunities surrounding the adventure travel market, including facts and figures, current and future trends, plus hints and tips on providing products and services to ensure you meet the needs of these adventurous visitors. According to VisitScotland’s Adventure Sports Research, Scotland fulfils and exceeds expectations for adventure holidaymakers Related links Adventure travel trade association - World summit Wild Rose Escapes Adventure Tourism Register Develop your Business Discover how people are benefiting from using Tourism Intelligence Scotland. Customer insights Find out how to improve your visitor experience, and make the most of customer feedback News and events All the latest news and events from Tourism Intelligence Scotland There is a wide range of adventure tourism product throughout Scotland The most recent estimate suggests that there are over 350 adventure tourism businesses located across the country offering everything from wildlife safaris to rock climbing. A YouGov survey predicts that over the next three years we will see: A 70 per centincrease in participation in adventure travel A doubling of participation in either activity, ???off the beaten track or special interest holidays A trebling in the number of people taking either an adventure, eco-friendly/ethical or discovery holiday Looking at the domestic market: 30 per cent of adventure tourists come from London and the South East 23 per cent from Anglia and The Midlands 12 per cent from the South West and Wales 16 per cent from Yorkshire and the North East 11 per cent from the North West 9 per cent from Scotland itself The principal markets for Scotland are therefore found in the North and south East of England, with these combined markets representing over 50 per cent of the UK adventure tourism market. With demand for adventure holidays growing both in Scotland and abroad as visitors look for more varied and active travel experiences, adventure travel is set to become one of our fastest growing niche markets and businesses need to be prepared. This Guide provides hints and tips about the main trends affecting adventure tourism in Scotland and can help generate new ideas that will drive and grow your business. Want a printed version of the guide? Please email info@tourism-intelligence.co.uk or call us on 0845 601 2454. Download Guide link opens in a new window Intelligence guides View All Ancestral tourism in Scotland Ancestral tourism presents new and exciting year-round commercial opportunities, whatever the size, type and location of your business. Events, festivals and cultural tourism in Scotland The 'Winning Years' campaign provides a unique opportunity for all to celebrate and collaborate with others to develop the visitor experience. 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