Intelligence guides

Ancestral tourism presents new and exciting year-round commercial opportunities, whatever the size, type and location of your business.

The 'Winning Years' campaign provides a unique opportunity for all to celebrate and collaborate with others to develop the visitor experience.

This guide provides key intelligence as well as offering advice on how businesses can ensure that wildlife enthusiasts have the best experience possible.

The guide highlights opportunities where tourism and sailing businesses can collaborate to capitalise on this growing market.

With a predicted 30 per cent growth in mountain biking in Scotland over the next five years, now is the time to get involved.

A must-read for tourism businesses in Scotland that have an interest in providing a food and drink offering for visitors

Get inspiration from the innovations of some of Scotland's top activity providers.

Highlights opportunities for tourism businesses, golf clubs and courses looking to get the most out of the visiting golfer market.

This guide is an essential read for businesses who want to stay competitive and really understand the tourism markets in Scotland

Up to date information on key trends and what they mean for your business going forward

Walking Tourism is a great resource for businesses looking to seize the opportunities that the walking market can bring.

Listening to our Visitors is a practical guide which includes some great tips on how to ask the right questions.

Sustainable businesses mean tourists will have an amazing country they can keep coming back to.

This guide provides practical tips on how our historic properties can exceed visitors' expectations