Perhaps you generate fantastic reviews on TripAdvisor, have particular ‘green’ credentials, or offer high quality local food and drink. You might be renowned for your warm welcome and hospitality, speak a foreign language, have particularly skilled or passionate staff or provide special touches during your guests’ stay. Or perhaps it’s as simple as having great transport links.
If you’re not sure what your greatest assets are, the best way of finding out is to ask your visitors.
Once you’ve identified your particular strengths, you can use these to market your business and make it really stand out. As well as strengthening your marketing proposition, you’ll be providing potential visitors with confidence that they’ll get a fantastic experience if they book with you.
Then, think about what makes your local area special.
Perhaps you’re located in an area of outstanding natural beauty or in a National Park. Maybe you have great outdoor activity options, such as golf courses, walking paths or wildlife-watching. Perhaps your area is known for its local culture and traditions or a particular visitor attraction.
Consider how you could use these assets to make your visitors feel they will have a special and unique experience, and promote them in your marketing materials and on your website.