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Scotland takes centre stage at Heathrow airport

Four new images have been unveiled to promote Scotland to international passengers

Date : 31/12/2014

Four new images have been unveiled at Heathrow Airport to promote Scotland to international passengers.

The images which are part of the VisitScotland ‘Meet the Scots’ campaign will be shown across 326 digital screens across the airport’s five terminals for the next three months with themes including food, countryside and heritage as part of a joint initiative between VisitScotland, VisitBritain and Heathrow.

Denise Hill, head of international marketing at VisitScotland said: “Our Meet the Scots campaign has proved highly successful in reaching out to new visitors in markets right across the globe. The Scots lend a truly authentic human warmth to the campaign and we are delighted that they will now be taking their story to passengers at Heathrow, inspiring them to find out more about out the beauty of Scotland during 2015, the Year of Food and Drink.”

The images feature real Scottish people and their local travel tips, including ethical shell fisher Guy Grieve from the Isle of Mull, Gaelic singer Kathleen MacInnes pictured in the dramatic countryside around Loch Assynt, wildlife expert Caroline Warburton near Glenfinnan Monument and battle re-enactor Robert Ballantyne who is pictured by Stirling Castle.

John Holland Kaye, Heathrow’s CEO said: “With 255 weekly departures to Aberdeen, Edinburgh and Glasgow, Scotland is by far one of the airport’s favourite UK destinations. Scotland is a beautiful country and we want to play our part to educate and encourage our passengers of the breadth and beauty that the whole of the UK has to offer.”

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