A new programme of Focus Years to celebrate the very best of Scotland and its people has been announced. The Focus Years aim to support and drive Scotland’s tourism and events industries to both domestic and international markets.
The announcement will enhance the successful programme, launched as a legacy after the Year of Homecoming 2009, which spanned food and drink, active, creative, natural and ancestral themes.
The new Focus Years programme includes:
- 2015 – Year of Scotland’s Food and Drink
- 2016 – Year of Innovation, Architecture and Design
- 2017 – Year of History, Heritage and Archaeology
- 2018 – Year of Young People
Tourism Intelligence Scotland will be developing articles, case studies, and case studies to highlight these market opportunities.