Presenter Ian Forsyth has as his guest Petter Thorsen. Petter’s a truly adventurous operator in the Arctic, who runs the ‘5000 star’outdoor Hotel Spruce.
He’s joined by Chris Doyle, well known as the vice president of the Adventure Travel Trade Association and editor of Adventure Travel News. Both Petter and Chris answer viewers’ questions and share their expertise.
Key discussions revolve around collaborative and co-operative marketing, and why you should embrace the concept of sharing and networking, in order to grow your business fast. There’s lots of discussion about just who’s attracted to adventure tourism, and how you can reach them.
You’ll also hear from Audrey MacLennan, Highland and Island Enterprise’s senior tourism manager, who reminds us about the free Tourism Intelligence Scotland guides designed for tourism businesses which are available in hard copies or to download.
Finally, if you know who’s who, and where’s where in the sector, you could be the lucky winner in the weekly competition. When it comes to adventure tourism in Scotland, this webinar is well worth watching.
The Adventure Tourism Webinar inspired the following quote.
"The webinar inspired me to think of ways to communicate with my customers the available options to enjoy their time and bring an extra element to their holiday that they may not have thought of. Lots of work to do!"