Cruise Scotland, a marketing association of 13 cruise ports and three tour operators, aims to increase Scotland’s share of the international cruise market by encouraging more cruise lines to include the beautiful Scottish ports in their itineraries.
It also seeks opportunities for Scottish companies to market their products and services to the cruise industry.
Membership of Cruise Scotland is open to all Scottish ports capable of handling ocean-going cruise liners – and any organisation in Scotland that markets its business to the cruise lines.
Through Cruise Scotland, these members have the opportunity to meet with key decision makers from the cruise lines at leading international cruise industry exhibitions in Miami and Hamburg.
Other marketing activities include hosting familiarisation visits for cruise line executives, and undertaking sales visits to cruise lines in the USA and Europe.